THE SCHOOL OF ACCOUNT MANAGEMENT
Master the skills that turn accounts into long-term revenue engines. Build capabilities that drive retention, expansion, and measurable account growth.
The School of Account Management equip you with the frameworks, skills, and confidence to operate as a growth driver who understands client businesses deeply, identify expansion opportunities, and orchestrate resources to deliver value. Learners are trained to segment effectively, prioritize strategically, and turn accounts into sustainable revenue sources.
Who This School Serves:
-
New account managers transitioning from sales
-
Experienced account managers ready to elevate their impact
-
Senior account leaders managing enterprise relationships
Move From Relationship Maintainer To Strategic Growth Partner
MODULES
Account Management 101
This module is for new account managers, professionals transitioning from sales or other roles, and anyone building foundational account management capabilities.
Learning outcomes include:
-
Understand the evolving role of strategic account manager
-
Apply account selection and segmentation criteria effectively
-
Develop comprehensive account coverage strategies
-
Measure account profitability and track results
-
Build client retention and expansion plans
Format:
-
1 week program
-
Live sessions
-
Pre-work (case studies, readings)
-
Applied practice (work on real accounts)
-
Final project: Present an account plan a top client of your choice.
Certificate: Certified Account Manager (CAM) digital badge
Account Management 201
This module is for veteran account managers who've mastered the fundamentals and are ready for advanced strategies. It's ideal for those managing complex, high-value accounts requiring consultative approaches.
Learning outcomes include:
-
Master advanced negotiation strategies
-
Create strategic, multi-year account plans
-
Optimize client profitability across portfolio
-
Build and maintain C-suite relationships
-
Design expansion and retention strategies that work
Format:
-
8-week program, ~2 hours per week
-
Blended: self-paced modules + live sessions + peer coaching
-
Applied assignments using real accounts
-
Advanced case scenarios
Certificate:
-
Certified Professional digital badge (LinkedIn-shareable)
-
Certificate of Completion (PDF)
-
Alumni Network Access
Account Management 301
This module is for Senior account managers handling Fortune 500 relationships, enterprise account leaders, or those aspiring to manage strategic, multi-million dollar accounts.
Learning outcomes include:
-
Navigate complex, multi-stakeholder enterprise accounts
-
Build and maintain board-level relationships
-
Design account strategies that create sustainable competitive advantage
-
Manage risk, compliance, and governance in key accounts
-
Lead cross-functional account teams effectively
Format:
-
3-month program
-
Monthly cohort sessions (2 hours)
-
Self-paced modules on enterprise dynamics
-
Capstone: Present strategic enterprise account plan
Certificate:
-
Account Leader digital badge
-
Alumni Mentor status