"Thank you for your insights and knowledge regarding territory management. Not only have you helped me improve my skills, but I also have a solid plan of action for how to make the most of the opportunity before me." - Mutual Fund Wholesaler
Marietta L. Parenti is an accomplished corporate executive and consultant with more than 20 years of experience in driving strategic marketing for diverse service-based enterprises including financial services, health care, professional associations and marketing services agencies. Marietta has a reputation for bringing insight and clarity to marketing planning, creating innovative marketing solutions to complex problems, and delivering ROI-based results. A natural leader, she brings together and manages high-performance teams to create and execute business building marketing programs, from competitive positioning and brand identity development to communications through traditional, digital and social media and public relations, and results tracking and reporting.
Marietta’s financial services industry experience includes eight years with John Nuveen & Company, first as AVP and Manager of Promotional Marketing, then Vice President of Western Region Marketing, and finally Vice President, Director of Mutual Fund Marketing. In each role, she introduced novel approaches to channel and investor marketing, distribution services and decision support systems, contributing to the successful expansion of Nuveen’s product line and entry into the wealth management category. Her previous financial services experience includes marketing agency account management for a broad spectrum of financial services clients including Citibank, N.A., American Express, Equifax and AmSouth Bank.
In addition to financial services, Marietta has tremendous experience in the health care industry. As Senior Vice President and Chief Marketing Officer for the American Medical Association, she drove the organization’s transformation into digital marketing and social media to engage its various stakeholders, and guided the organization’s communications through the tumultuous development and ultimate passage of the Accountable Care Act. Previously, she was Vice President of Marketing & Public Relations for the Rehabilitation Institute of Chicago (RIC), where she effectively re-positioned and promoted RIC as the worldwide leader in physical medicine & rehabilitation research and patient care, achieving record growth across all levels of care.
Marietta holds a Bachelor of Science degree from the University of Illinois at Champaign-Urbana and a Master of Business Administration degree from DePaul University Kellstadt Graduate School of Business.