Maximium Impact Partner Header You Deserve to Win

"Thank you for your insights and knowledge regarding territory management. Not only have you helped me improve my skills, but I also have a solid plan of action for how to make the most of the opportunity before me." - Mutual Fund Wholesaler
Book An Impact Partner for your next event»

Distribution and Product Solutions

Ami M. Tully, CFP, President

Maximum Impact Partners brings deep financial service industry and functional expertise to the marketing and distribution challenges our clients face. With more than 12 years of experience in making change happen, we have developed approaches to mobilizing and enabling sales organizations that are unique, practical, and proven.

Since founding the company in 1998 with marketing expert, John Lotka, Ami has worked in collaboration with each client to develop new insights about the sales strategy and mobilizes the organization to act knowing that even a small change can lead to a big impact on results.

Ami started in the financial services industry in 1982 on the inbound sales desk for Nuveen Investments, then spent years as a regional wholesaler, key account manager and went on to serve for 10 years as National Director of the Independent Dealer Division for Nuveen. Ami was also the first National Sales Manager for Fidelity’s Plymouth Funds, now the Fidelity Advisor Funds, building a sales team from scratch.

Ami has worked with over 90 financial services firms in the U.S and abroad, conducting sales and management training and distribution strategy consulting. Ami has helped shape distribution initiatives for leading financial services organizations in Canada, Japan, Korea, Hong Kong, Thailand, and India as well as the U.S. Clients have included AIG, Sun Life, Prudential U.K., Manulife, John Hancock Retirement Plan Services, MFS, AXA Japan, Transamerica, Allianz and Pacific Life. Ami works to align the efforts of wholesalers, key account managers and sales managers at product firms, but also speaks regularly to and with advisors at national conferences and regional meetings on topics ranging from target marketing to making better connections with clients to improve sales results. Her strong belief in human potential for success sets the tone and drives our enduring client relationships at Maximum Impact Partners.

Ami received a Bachelor of Science degree in Economics from Indiana University. She completed a Graduate Certificate in Business from Harvard Extension School in 1986. Ami is a Certified Financial Planner and serves as current president of the 300 member Women in Pensions Network. She is a mentor to business executives in the Menttium 100 program and an avid community volunteer in Scottsdale, AZ, where she lives with her husband and daughter.

Website: Maximum Impact Partners, Inc.

John Lotka, Founder

John Lotka

John brings his clients over 35 years of diverse business leadership experience in various organizational settings including:

  • Improving and revamping existing businesses
  • Turning around struggling companies
  • Leading start-up efforts both inside existing companies and as bootstrap new ventures.

Over his career John has served as Chief Marketing Officer for Cole Capital Markets, as Director of Marketing Administration at John Nuveen & Co., as Chief Operating and Chief Financial Officer of United of America Bank, a $35 million community bank and as a Partner at Frankel & Co., formerly the nation’s largest independent marketing services agency, now part of Publicis.

In 1988, John joined Nuveen Investments to create a new blueprint for the marketing function. He established functional capabilities for database management, marketing research, distribution marketing support, advertising and financial management for marketing. While at Nuveen, John served as a member of the ICI Sales Force Marketing Committee from 1990-1997 and was a founding member of the Mutual Fund Forum, now known as the Forum for Investor Advice, a trade association that represents the interest of advisor sold fund groups whose members currently account for 80% of all mutual fund assets. 

At Frankel, John established a new industry practice from scratch, targeting the top financial services companies. New clients included 5 divisions of Citicorp and Visa USA. Group client billings were exceeded only by the group managing the agency’s longest tenured client, McDonald’s Corporation.

Prior to Frankel, John ran the core operations and financial management of several community banks. As COO and CFO at United of America Bank, he led a turnaround in profitability ending four years of losses and enabling the bank to be sold at a considerable profit to a private investment group within 2 years.

When John founded Maximum Impact Partners in 1998, he recognized that senior sales and marketing people need a flexible outside resource that can sit down with them and go right to work. To meet that need John assembled a team of experienced professionals who have years of experience on the client side creating success in their companies. He views the starting point of any client relationship as focusing on what needs to happen right now, eliminating the learning curve and leveraging the good work that has already been done by the client. 

John is a graduate of University of Arizona with a Bachelor of Science degree in Business Administration. John lives in Scottsdale, AZ with his wife/business partner, Ami Tully Lotka and their daughter. Contact John Lotka at

Matt Tully, CIMA®

Matt Tully

Matt brings over 25 years of financial services sales experience to Maximum Impact Partners as our newest Partner. He is responsible for Sales Development Programs. In his career Matt has been a consistent top producer for great sales organizations at MFS, John Hancock Funds and Legg Mason. In his career as a wholesaler, his goal has been to build long term client relationships through honesty and integrity. His personal interests include tennis, golf and standup comedy. Comedy has enabled him to use his fabulous sense of humor to persuade and engage all types of audiences.

At MFS, management saw his strengths early on as a leader, trainer and mentor. Matt quickly distinguished himself by taking on sales territories no one else wanted and turning them into sources of new production while helping him to achieve the status of the leader in sales volume. He was awarded the Heritage Award twice for team contributions; he was consistently in the top 5 in sales for over 10 years and was #1 in the country in 1999.

At John Hancock Matt received numerous top producer awards and recognition for highest increase in year over year sales and highest number of net new producers in 2007.

At Legg Mason Matt doubled sales in less than three years and ranked third in total market share. Also, Matt was #1 in sales for Royce Funds (Legg Mason subsidiary) for calendar years 2012-2014.

A graduate of Indiana University with a B.A. in Economics, Matt holds Series 6, 63 and 65 NASD licenses and holds the CIMA® designation. Matt lives in Fishers, IN with his spouse Kiersten and their three children.

You can contact Matt at

Russell Parker

For over three decades, Russell M. Parker has helped some of the biggest names in financial services build market presence, grow distribution and drive profitable results. Firms like Janus, Nuveen and Natixis have all been beneficiaries of Russ’s innovative ideas and forward thinking, not to mention a better bottomline.

In 2013, Russ founded rpmAUM® and RPM Distribution, LLC to provide strategic brand and product consulting services to the leadership of asset management firms and to offer unconventional ideas and non-traditional distribution methods to their asset gathering efforts.
Additionally, Russ can also provide a complete roadmap for those managers that are seeking entry to the advisor assisted space for the first time.. Russ built these organizations to share his creativity, innovative strategies and informed opinions to help clients achieve accelerated growth through non-traditional distribution methods and outwitting the status quo.

As those who have worked with Russ will tell you, he was born with a natural drive to make things happen. His strong senior management experience, coupled with his extensive background in sales and marketing, provides him a unique opportunity to lead through success across multiple disciplines such as sales, marketing, operations and product development. He has worked with blue chip companies and small boutique firms. This range of experience has given him a leg-up in putting investment products and services within arm’s reach of investor desire. Today, he brings his expertise and institutional knowledge to other financial service firms “helping them achieve positive results more efficiently” saving them time and money.

Russ has been an active volunteer for many years with both the local and national MS Society. He currently serves as Chairman of the National Campaign Chapter. A graduate of Villanova University, Russ has also earned the CIMA® designation through the Wharton School of Management and holds the Series 7, 26, and 63 licenses.

With all of Russ’s credentials, successes and achievements through the years, his most unique attribute isn’t one that can be experienced on paper. It is his unique ability to energize, motivate and lead others to improve organizational performance, which in the long run makes his client’s job, a whole lot easier. rpmAUM® and RPM Distribution, LLC clients can always expect creative, innovative strategies and tactics when engaging his team.

Russ can be reached at